Are you looking for ways to boost your nonprofit’s donations or impact? If so, accessible practices are a great way to achieve this goal.
By making your fundraising or program campaigns accessible to everyone, you can ensure that everyone understands and engages with your message. Accessible content can also help build credibility and trust with your stakeholders.
You can implement simple practices to make your nonprofit more accessible and attractive to potential donors and other stakeholders. For example, 92% of mobile users view videos with the sound off. Captioning is an obvious solution to maintain engagement. However, when captions compete with branding elements in the video, there is a 12% decrease in ad recall.
Your nonprofit can prevent a missed opportunity by implementing best practices for accessible content. The best way to use captions is to learn from the Deaf and hard-of-hearing community. Let the expertise of the disabled community amplify your authenticity.
Other examples will be shared in this brief but informative presentation. Join us and pick up some techniques for boosting authenticity through accessibility.