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Building Your Year-End Campaign: Strategy, Storytelling, and CRM Setup

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Laura Block
Neon One

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Audience: Fundraising & Membership driven-organizations

Session Summary:

Building your year-end fundraising or membership campaign: strategy, storytelling, and CRM setup

Goal: Every organization attending the session will leave with a year-end campaign calendar, tools to write a compelling case for support (fundraising orgs) or membership renewal (associations), and strategy for how to use the tools provided by Neon CRM to optimize your Giving Tuesday, year-end giving, and annual membership renewal campaigns.