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Do the Next Right Thing: Using AI to Build Donor Experiences

With Mallory Erickson

June 18, 2025
1:00 pm ET
Online

Speakers

Mallory Erickson headshot
Mallory Erickson
CEO of Practivated and Author of What The Fundraising

Additional Information

Slides

In this powerful session, Mallory Erickson shares how fundraisers can use AI to build meaningful, values-aligned donor journeys without losing the human touch.

Drawing from Neon One’s latest research from The Generosity Report, Mallory will walk you through 5 actionable “if-then” AI strategies to prompt the next most likely donor action based on real engagement, so you can stop guessing and start guiding.

You’ll learn how to:

  • Use AI to deepen, not distract, your donor relationships
  • Ethically prompt next steps based on donor behavior
  • Reclaim your time and stay rooted in what matters most

This is AI through the lens of aligned, human-centered fundraising. Join us to rethink what’s possible.

Curious how your organization can leverage AI? Check out The AI Xchange, our resource hub with prompts, guides, and other resources built specifically for nonprofits in mind.

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