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Enhancing Recurring Giving: Leveraging Donor Psychology and Digital Engagement


February 13, 2024
1:00-1:30 p.m. ET

Hosted By

Tim Sarrantonio headshot
Tim Sarrantonio
Director of Corporate Brand, Neon One


60 Minutes





This interactive webinar delved into strategies for nurturing and growing recurring giving programs. By blending insights from donor psychology with the latest digital engagement techniques, Tim Sarrantonio and the Nonprofit Tech for Good community explored how to create personalized and meaningful experiences for donors.

This session emphasizes the importance of understanding donor motivations and using technology to foster lasting relationships and support. Watch it to learn about:

  1. Deepening Donor Relationships for Recurring Support: Explore strategies for understanding and connecting with donors at a personal level to encourage sustained giving.
  2. Digital Storytelling for Recurring Donations: Learn techniques for using digital platforms to tell impactful stories that resonate with donors and inspire regular contributions.
  3. Optimizing Technology for Recurring Giving Campaigns: Uncover best practices for leveraging digital tools to facilitate easy, engaging, and memorable recurring donation experiences.

When you watch this session, you’ll gain insights into how you can create a nurturing environment for donors and use psychological understanding and digital tools to encourage them to commit to regular support.