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From Fundraiser Actions to Donor Behavior: Top 3 Fundraising Strategies to Prioritize Right Now

Hosted By

Mallory Erickson headshot
Mallory Erickson
Mallory Erickson Coaching





Every fundraiser needs to better understand the relationship between donor and fundraiser behavior. Deepening donor engagement and increasing giving doesn’t happen by accident. Just like donor acquisition, it’s the actions that a fundraiser takes (or doesn’t) that impacts the behavior of their donors over time. Too often we look at donor data without recognizing the self-fulfilling prophecies they represent – we have designed for the behavior we see. The good news? There are a lot of things that most fundraisers AREN’T doing that could positively impact your fundraising (yes, even in a recession). In this session, we will explore three uncommon fundraiser behaviors that will help you raise more from the right funders. If you want more unrestricted funding, inspired donors, and to be a more connected fundraiser, then this workshop is for you.