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How Gamification Inspires Giving: Delving into the Psychology of Peer-to-Peer Fundraising

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Abby Jarvis headshot
Abby Jarvis
Head of Content, Neon One


At the heart of every giving event lies a story, a purpose, and an emotion. But have you ever wondered what draws and retains the attention during peer-to-peer fundraising in today’s digital age? Enter the world of gamification. This engaging session will guide you through the psychological underpinnings of why gamification resonates so profoundly with fundraisers and donors alike. You’ll uncover:

  1. The intrinsic motivations and emotional triggers that make gamification effective.
  2. Actionable and simple methods to weave gamification into your next event, ensuring an immersive experience for attendees.
  3. Strategies for crafting a thoughtful gamification plan tailored to your unique fundraising goals.

Join us as we decode the magic of gamification and equip you with tools to inspire more meaningful interactions and generosity.