How Palma School Raised Nearly $70,000 In Their First GivingTuesday Campaign

In this interview, Tim Sarrantonio (Neon One) talks with John Houseman, Director of Institutional Advancement at Palma School in Salinas, CA about how his organization was able to launch their first ever GivingTuesday campaign and raise nearly $70,000!

John covers:

• The research his organization put into planning their first GivingTuesday campaign
• Templates and process improvements his team put into place to execute the work
• How Palma School is turning that into year-round momentum by building a community of support