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More Than Money: Why Now Is the Time to Redefine Generosity

Date/Time

May 21, 2025
1:00 PM ET
Online

Hosted By

Abby Jarvis headshot
Abby Jarvis
Head of Research

Duration

60 Minutes

Resources

Slides

Transcript

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Fundraising can feel like a never-ending series of evolving challenges. Individual engagement is down. Donor retention rates are low. Keeping up with the constantly changing landscape of best practices and donor expectations is overwhelming. 

How can you adapt?

The key is to understand that generosity comes in many forms. When you understand that people support you in lots of overlapping ways—not just through financial gifts—you can engage your entire community in a way that keeps them engaged and generates revenue.

Watch this webinar, which we presented with Nonprofit Tech for Good, to learn how you can transform your approach to fundraising! We’ll go through five years of data to reveal:

  • Trends and patterns in the largest segment of donors—people who give less than $5,000 a year
  • How nearly 100,000 donors supported their favorite causes and what you can learn from them
  • Data-backed pointers for building a stable, resilient community

Come explore research that will help you understand your supporters and how to get (and keep!) them involved in your work. As a bonus, you’ll automatically be among the first to access brand-new research that gives deep insights into one of the most important segments of nonprofit donors.