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Your Moves Management Metrics Are All Wrong


October 17, 2019

Hosted By

Gail Perry headshot
Gail Perry
Philanthropy Expert, Gail Perry Associates
Kathryn Gamble headshot
Kathryn Gamble
Senior Consultant, Gail Perry Associates
Tim Sarrantonio headshot
Tim Sarrantonio
Director of Strategic Partnership, Neon One


60 minutes


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Could you be tracking the wrong data points in your moves management system? You might!

Here’s the problem: Major gift fundraising is all about relationships. But, the real question is, how do we measure a relationship? Do you want to track a Major Gift Officer’s “activity?” Or do you want to track this elusive condition we call the major gift relationship? Where is the donor in all of this tracking?

Gail Perry and Kathryn Gamble turn traditional metrics on their head and give you a new perspective – and new data points – for smarter metrics and successful major gifts fundraising, as well as how this applies practically in Neon CRM.