Your Moves Management Metrics Are All Wrong

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Could you be tracking the wrong data points in your moves management system? You might!

Here’s the problem: Major gift fundraising is all about relationships. But, the real question is, how do we measure a relationship? Do you want to track a Major Gift Officer’s “activity?” Or do you want to track this elusive condition we call the major gift relationship? Where is the donor in all of this tracking?

Gail Perry and Kathryn Gamble turn traditional metrics on their head and give you a new perspective – and new data points – for smarter metrics and successful major gifts fundraising, as well as how this applies practically in Neon CRM.