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Year-End Campaigns as an Experience of Your Brand

Hosted By

Farra Trompeter headshot
Farra Trompeter
Co-Director, Worker-Owner, Big Duck


Most nonprofits raise 30-50% of donations from individual donors during the year-end giving season. How can you use this moment of generosity to build a lasting connection between new and repeat donors and your organization?

This session will explore ways you can create a theme, visuals, and messaging to help the campaign feel special while still aligned with your organization’s brand so that supporters recognize and engage with you year-round.

Attendees will:

  • Deepen their understanding of how branding applies to campaigns
  • Identify steps to creating a campaign, including developing a strong theme
  • Learn new approaches they can apply to both year-end campaigns and year-round communications