Want to know the secret to a stress-free year-end giving season (okay, maybe not entirely stress-free but at least less stressful)? Start planning early.
We know the feeling all too well—the calendar is flipping and it feels like everything is chaos. It’s a familiar, annual moment where we collectively share the shock, “It’s fall already!?”
And, while it can be a long season of anxiety and unfinished to-do lists, it doesn’t have to be. By getting ahead of the rush and planning your year-end giving strategy for 2025 early, you can have a clear plan in place to guide you through this busy season. No more flying the plane as you build it.
And the good news is that you’re not going at it alone. Nonprofit professionals around the country are facing the same reality, dealing with the same challenges, and trying to find creativity and inspiration for their year-end giving strategies for this year.
Cue Generosity Xchange (GX2025), a two-day virtual conference of bold ideas, real stories and practical strategies that show how technology and human connection can work together to fuel nonprofit work! With a schedule packed with insightful keynote speakers and hands-on workshops, it’s a chance to get your ideas flowing, connect with a network of nonprofit leaders, and leave with tools and takeaways that help you grow your impact.
Your Year-End Giving Strategy Starts with the Right Mindset
Before the holiday campaigns start, the best-prepared fundraisers are focused on a few key things in the early fall:
- Data Analysis: They’re not guessing; they’re looking at last year’s numbers to find trends and opportunities.
- Campaign Strategy: They’re crafting a thoughtful, multi-channel plan that goes beyond just asking for money.
- Technology Check: They’re making sure their systems are streamlined and ready for a busy season.
This is where Generosity Xchange fits in. It’s a space to take real action on your goals and explore how the right data, strategy, and technology can amplify your work.
GX Sessions That Will Inspire Your Year-End Giving Strategy for 2025
GX is built to address real-world nonprofit challenges. Specific sessions at this year’s event will directly address year-end planning and inspire fundraisers of all kinds:
For Your Campaign Strategy
“Welcome & The State of Generosity in the Nonprofit Sector” with Rachel D’Souza, Founder and Chief Purpose Officer of Gladiator Consulting, will kick things off with the latest nonprofit sector data from the Fundraising Effectiveness Project and what it reveals about the state of generosity today.
“Redesigning Generosity” with Abby Jarvis, Head of Research & Editorial, Neon One, is all about using past supporter behavior to shape a more thoughtful, successful year-end campaign. This helps you move beyond basic asks to build lasting engagement into 2026.
“Rooted & Resourceful: Engaging Supporters Through Creative Community Partnerships” with Sarah Barton, Fundraising Growth Partner and Nonprofit Consultant, will explore how rural nonprofits are growing support by building creative partnerships, tapping into existing networks, and reaching beyond their region with clarity and confidence.
For Your Technology and Tactics
“Frictionless Fundraising: Optimize the Journey, Maximize the Gift”: Learn how to optimize your donation form to “boost conversions and build lasting support.” This session will provide proven strategies to maximize the gifts you receive during the busiest time of year.
“How Nonprofits Are Building Capacity to Support Revenue Growth”: Discover how nonprofits are using smarter systems, streamlined workflows, and intentional technology to build capacity and stay focused on what matters most—their mission and community.
For Your Long-Term Impact
“Sustainable Generosity: Recurring Giving in the Subscription Economy”: This session with Dave Raley, Founder of Imago Consulting, will help you understand how the subscription economy is reshaping donor expectations. You’ll learn how to build a giving program that “deepens relationships, boosts retention, and fuels long-term impact.”
“Rooted in Community: Building Connection-Powered Fundraising That Lasts”: Join Mallory Erickson, CEO of Practivated and author of What The Fundraising, for a powerful conversation on moving beyond transactional fundraising. You’ll learn how to build confident, mission-aligned partnerships that truly last.
For Neon One Customers
Generosity Xchange will also be an opportunity for Neon One customers (or anyone interested in our platform!) to dive into maximizing Neon One tech tools to best serve your organization’s needs. We’re excited to share the following sessions to help you use your Neon One tech to its fullest potential:
“Product Roadmap Session” with Nolan Martin, VP of Product at Neon One, will give a first look at how Neon One is evolving to support thriving nonprofit communities, with product updates and a strategic roadmap focused on connection, simplicity, and impact.
“From Clicks to Connections: Marketing Wins With Neon Tools” will explore how to turn your website and CRM into a connected marketing engine—with tips on SEO, automation, branding.
Plus, we have a whole stage dedicated to Neon One customers. There, you’ll get the opportunity to network with other Neon One users and gain insights about how people are maximizing their Neon One tools.
And So Much More (Like a Keynote from Diane Yentel)
And those sessions are just the start. The conference schedule is stacked!
In addition to other sessions on topics like cybersecurity, AI equity, volunteer activation and beyond, there will also be some fun sprinkled in (like a bingo game and a virtual concert!) Plus, we’ll be offering exclusive pre-conference sessions to people who register early.
We’re also thrilled to announce that this year’s keynote speaker will be Diane Yentel, President & CEO, National Council of Nonprofits. She’ll join Neon One CEO Keith Reed for a dynamic keynote conversation on how nonprofits are getting it done. The session will feature insights from national, state, and local leaders working to protect and strengthen the sector from the ground up.
Tools & Takeaways You Can Use Immediately
If the two days online together wasn’t enough, the impact and value of Generosity Xchange will extend beyond the actual conference.
Attendees get free access to all session recordings and digital resources. You can revisit the information when you need it most(or share it with your team!)
Attendees will also get exclusive digital assets like curated templates, checklists, and tools to help your organization grow its impact. Plus we’ll talk through some of the insights in the GivingTuesday Resource Center. You’ll also get the opportunity to connect with a growing group of nonprofit leaders and Neon One experts that will stay in your professional network far into the future.
Ready to Start Planning Your Year-End Giving Strategy for 2025? Register for GX2025 Now
Think of Generosity Xchange as your opportunity to calm the year-end chaos before it starts. You’ll get a front-row seat to learn how technology and generosity amplify one another. Then, you can make it happen at your own organization.
Yes, we know that technically it’s another thing to add to your calendar, but think of it more as a strategic investment. This free virtual conference will prepare you (and your team) for a more confident and impactful year-end giving season! We hope to see you there!
