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5 Ways To Use a Digital Membership Card

4 min read
July 08, 2019
Brian Ciecko headshot
Brian Ciecko
Founder & CEO of Cuseum

Membership cards and their programming are one of the oldest approaches to keeping loyalty in the nonprofit sector. While their purpose is as needed as ever, it needs a digital makeover! We’re talking about using a digital membership card.

The nonprofit sector has a retention issue, so there is no better time for a change in strategy. Digital membership cards allow your organization to provide your members with the best membership experience possible.

Nonprofit customer relationship management (CRM) systems have fully embraced the digital age, and now membership programs can too with Cuseum’s digital membership cards! It’s integration compatible with organizations that use Neon CRM.

digital membership card- cuseum
digital membership card- cuseum

What is a Digital Membership Card?

Digital cards are downloaded and saved to your members’ smartphones. They display member names, member levels, and scannable barcodes, just like physical cards do.

However, they can also update changes and renewal notifications in real-time. Additionally, cards can be customized to match various membership levels and even manage benefits with partner institutions.

Here Are Five Ways That a Digital Membership Card Can Improve Your Membership Program Today:

1. Prioritize Convenience For Your Members

Your members will love digital membership cards! Above all, going digital means that they don’t have to worry about losing their card ever again! They will always be saved in the Wallet App on their phone, and they’re even shareable amongst multi-person memberships. Our simple and easy to use digital membership cards will be your members’ new best friend!

2. Save Money and Time

54% of nonprofit organizations identified lack of resources as their largest challenge in 2019, in other words, technology like digital membership cards can make a significant impact. Going digital yields huge opportunities to not only be more environmentally friendly by reducing paper use, but is also cost-effective.

Cuseum’s system stores member information and then efficiently distributes the cards directly to each member. Finally, snail mail will no longer determine your membership interaction!

3. Send Information Efficiently

The back of the card is the perfect place, for example, to keep your members updated on all of their benefits and ongoing programs. When you flip the card over, there is space for text which can be used to display anything from upcoming events, special promotions, and member benefits. Rather than sending this information out by mail, or even by email, cards automatically update with new information when needed.

4. Emphasize Digital Presence

Donors and members value an exciting digital presence. Certainly, by using appealing and attractive digital membership cards, you can show your members that your nonprofit cares about engagement.

5. Increase Renewals

Not only will your nonprofit be able to track how your members are using their cards, but you are also able to send reminders to your members when their membership is about to end, and increase your renewals. This direct line of communication is the best method to face the retention issue head-on.

On the hunt for a CRM? Considering Wild Apricot? Click on this image to explore our side-by-side comparison to see which platform would be best for your organization.
On the hunt for a CRM? Considering Wild Apricot? Click on this image to explore our side-by-side comparison to see which platform would be best for your organization.

Ready to Bring Your Membership Program Into The Digital Age?

We encourage all nonprofits using Neon to take advantage of this opportunity. Recently, NeonCRM user, The Minnesota State Horticultural Society partnered with Cuseum to distribute digital membership cards to their members. Their Membership Marketing Manager explains “It’s been a much smoother transition than I ever expected.”  Going digital has never been easier!

“[We] would absolutely recommend digital membership cards without hesitation. It’s a fantastic way to move away from burning up resources, like paper, postage, printing, and staff time…Before using digital membership cards, I was spending so much time printing and resending cards. It’s really saved us a lot of resources and money.”

The Minnesota State Horticultural Society

The Minnesota State Horticultural Society

Does Your Nonprofit think that Digital Memberships are a Good Match?

Schedule a Free Consultation with a Cuseum Expert Today!

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