Skip to Main Content

Recurring Donor Acquisition Made Easy: Tips & Tricks


January 26, 2023
1 p.m. EST

Hosted By

Erica Waasdorp headshot
Erica Waasdorp
Recurring Giving + Fundraising Expert & President of A Direct Solution
Tim Sarrantonio headshot
Tim Sarrantonio
Director of Corporate Brand


60 minutes




Recurring Giving Template

Chat Transcript


Looking for an ongoing revenue stream that is sustainable and reliable? 

Look no further! Watch Recurring Giving & Fundraising Expert, Erica Waasdorp, the second session in the 5-part training series: A 360 View of Recurring Giving

Session 2 explains some of the easiest, best, and most cost-effective ways to generate new recurring donors, both online and offline, by making a few simple tweaks to your communications. 

During Session 2, we cover the following:

  • Preparing your recurring donor efforts
  • Generating new recurring donors online & offline
  • Segmenting prospects to reach out to for recurring gifts
  • Examples & case studies
  • Template examples

In Session 2, you’ll learn how the following works inside Neon CRM: 

  • Creating an optimized recurring donation form
  • Finding the best ask amounts for your recurring giving donation form
  • Building recurring donor messaging for your online/offline asks
  • Creating a recurring giving button in your emails
  • Calculating the value of new recurring donors 

Each session is chock full of statistics and reasons nonprofits cannot afford to wait to generate recurring donors. 

Each training will take away any doubts you may still have about the importance of recurring donors, and it will provide you with vital reasons to introduce or ramp up your recurring giving program.

Share your info to view this video: