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Blog: Fundraising

a bunch of fireworks of all different colors exploding together in the night sky.

Here’s The Best Way to Segment Donors for Your Year-End Appeal 
Alex Huntsberger
October 06, 2026
10 min read
— KEY TAKEAWAYS Start with six priority segments: major donors, loyal mid-level donors, recurring donors, first-time donors, lapsed donors, and engaged non-donors like volunteers and event [...]
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Recent Posts

A woman sitting at her laptop at the office of her nonprofit writing a fundraising email that is going to convert.

5 Tips for Writing Fundraising Emails That Convert
6 min read
— KEY TAKEAWAYS Fundraising emails convert when you center your audience’s experience: segment your list using [...]
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The Final Push: How to Nail Your End-of-Year Giving Marketing Strategy
13 min read
— KEY TAKEAWAYS A strong end-of-year giving marketing strategy is multi-channel and starts early: plan in September [...]
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Browse By Category

In this image, a group of volunteers collect and organize donations. Events like these foster stewardship and are a crucial part of building a donor pipeline.

Building a Donor Pipeline for Small or New Nonprofits

8 min read
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How (and Why) to Track Your Donor Acquisition Rate

6 min read
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a small blonde child standing in a water garden watering the plants with a large metal watering can
Fundraising

The Donor Cultivation Cycle: A 5-Step Guide

15 min read
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a diverse group of people gathered outside

How to Find New Donors: 7 Ways to Attract and Acquire

9 min read
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6 Donor Engagement Strategies That Break Through the Noise

14 min read
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3 young women standing on a dock in a city park, laughing and wrapping their arms around each other.

3 Myths About Monthly Donors

5 min read
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