3 Secrets for Creating The Best GivingTuesday Campaigns

5 min read
August 06, 2021
Ronnie Gomez headshot
Ronnie Gomez
Neon One
food drive for givingtuesday campaigns

Over the past nine years, #GivingTuesday has rapidly evolved from a small social media holiday into a full-blown movement. Industry experts predict that GivingTuesday growth will continue, estimating a possible $331 million in funds raised. It’s pretty safe to say it’s now a definite point of opportunity for your organization, regardless of your mission. But nonprofits need to create strong GivingTuesday Campaigns to standout.

This year, GivingTuesday falls on November 30th. 

If you haven’t gotten started preparing, no need to worry just yet. A robust CRM solution can turn days of work into hours, allowing you to focus more on the important things, like your mission and campaign asks.

Interested in boosting your year-end campaign with some #GivingTuesday innovations? Keep reading to learn all about how you can use your CRM to create the best GivingTuesday campaigns possible.

Create A Donation Form New Donors Can Trust

GivingTuesday was developed on social media, and it relies on social media for its success. 

If your campaign is created carefully, constituents will be sharing your appeal to hundreds of people in their online network who may have never heard of your organization before on November 30th. That means your online donation form has the power to make or break your campaign success.

It’s important that potential donors feel safe sharing their personal and financial information with your organization online. An unattractive donation form might make them think twice about giving, which may cost you their valuable dollars going toward your cause.

How To Do This With Your CRM

Branded donation forms raise seven times more than generic forms. They give potential donors added reassurance that their donation will be processed securely. A good CRM will make creating branded donation forms a quick and easy experience.

The Ultimate Guide to Donation Pages

One of the best ways to really make your GivingTuesday campaigns stand out is to create a separate form unique to that campaign and customize it. 

Customizations can include a bit about your #GivingTuesday appeal, create tiered donation levels and add in any custom fields needed. A beautiful form will let your mission shine above all else, making donors feel confident in their decision to give.

Get Your Constituents Involved in Your GivingTuesday Campaigns

People are more likely to respond to a call-to-action from somebody within their social network. That’s why peer-to-peer fundraising is one of the most powerful ways you can leverage your community and raise money for your cause. 

This #GivingTuesday, consider asking your most dedicated constituents to hold their own fundraisers on your behalf. That could mean your monthly donors, established volunteers, or people who have benefitted from your services in the past.

Ask them to share a bit about what your cause means to them and explain how easy it is to build a fundraising page. Soon, you’ll have expanded your network, opening the door to brand new donors.

For more information on leveraging peer-to-peer fundraising for your organization:

The Ultimate Peer-To-Peer Fundraising Guide

How to Do This With Your CRM

There are tools built specifically for crowdsourcing, but hosting your peer-to-peer fundraiser through your CRM is more than likely your best choice. 

Keeping your fundraising process as streamlined as possible is crucial to attracting people willing to raise money on your behalf. Using a peer-to-peer fundraising tool built into your CRM makes creating fundraising pages and communicating with your fundraisers much easier. 

It also allows you to track your GivingTuesday campaign and retain information from your new donors in real-time. Once your campaign comes to a close, you’ll have detailed reports on your success and a newly expanded contact list.

Follow-Up With a Thank You

Aim to go above the standard donation receipt. Really ‘wow’ your new #GivingTuesday donors by sending them personalized “thank you” emails. 

It’s important to acknowledge each new constituent by name and to thank them for their exact donation amount. The goal is to be personal and warm while reinforcing the impact of their donation tied to your nonprofit’s mission.

How To Do This With Your CRM

Personally thanking everyone who donates to a large campaign can seem pretty time-consuming – but it doesn’t have to be. 

With a robust CRM by your side, you can send out automated and personalized emails that include all your relevant donor information. 

This set-it-and-forget-it solution saves you time and resources that you can pour back into your organization’s mission and allow you to spend more time creating the best GivingTuesday campaigns ever!

Use CRM workflows to automate emails, donation receipts, and more.

Learn More

Now You’re All Set For GivingTuesday Success!

With the proper tools and strategy in place, you can make a huge impact this #GivingTuesday. 

Still looking for the nonprofit solution that’s right for you? Neon CRM is built to help you increase your impact with a database focused on people, not transactions.

Get Started With Neon CRM Today

Do you have your #GivingTuesday game plan ready to go? Tell us about your plans to create the best GivingTuesday campaign. We love to hear about all the ways you’re working to #MakeGoodHappen.


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