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6 Social Media Ideas to Inspire Donors on GivingTuesday

5 min read
October 26, 2022
Shannon Whitehead

While there are many fundraising opportunities nonprofits can leverage throughout the year, GivingTuesday is undoubtedly one of the biggest. Recent statistics show that GivingTuesday revenue reached an all-time high in 2021, with supporters donating almost $3 billion that year. More people are giving, volunteering, and being inspired to participate than ever before.

The massive generosity movement is largely driven by an active online community. The #GivingTuesday hashtag gets billions of impressions each year, which tells us that nonprofits participating in GivingTuesday need a social media strategy to maximize fundraising.

How Does Social Media Benefit Nonprofits on GivingTuesday?

Social media is important for nonprofits year round. Why is it so important on this day in particular?

  • It’s an easy, free way to mobilize current supporters to spread the word about your cause and encourage their networks to donate.
  • Social media builds awareness and helps you connect with donors who otherwise wouldn’t know about your organization.
  • Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community.

If you’re ready to amplify your social media presence and engage more donors online this year, here are six GivingTuesday social media post ideas you can use.

1. Launch a Storytelling Campaign

Studies have proven that storytelling is much more effective than fact-sharing alone. When humans hear a story, the chemicals cortisol, dopamine, and oxytocin are released in our brains—the chemicals that form memories, keep us engaged, and deepen our relationships. That’s direct scientific proof that storytelling is the way to go when we want to engage and inspire people on GivingTuesday and beyond. 

We recommend running a story-centric campaign that leads up to GivingTuesday. While every nonprofit will be vying for donations on GivingTuesday, launching a campaign prior to GivingTuesday helps your organization stand out and builds interest over time. Share a story (or stories) that directly ties into the impact a donor can make by giving to your organization. Help donors connect with your cause on a personal level by leveraging the power of storytelling.

2. Create a Graphics Package

Before you can draw in donations on GivingTuesday, the goal is to increase visibility to your community. To do this, mobilize your organization’s current donors, volunteers, and staff by providing a graphics package they can use as they share your fundraiser with their networks.

A graphics package that includes images to post on their personal social media accounts makes it easy for people to spread the word about your campaign. The easier it is to share, the more likely people are to do it. You can also provide pre-written social media captions. This strategy increases your organization’s visibility on GivingTuesday by equipping your advocates to introduce your cause to new networks and encouraging their friends and followers to donate.

3. Start a Hashtag

No matter which type of social media campaign you decide to run for GivingTuesday, a custom hashtag is another tool your team and supporters can use to share your posts.

Ask anyone who posts about donating to your organization on GivingTuesday to use the hashtag to tie all of the campaign’s posts together. Using the campaign hashtag also makes it easier to collect, find, and engage with posts. Remember to use the popular #GivingTuesday hashtag, too!

4. Build Posts Around Updates

It’s exciting to see numbers increase in real time, especially if your donation is a part of it. Let donors know how much they’ve helped raise so far! This approach to social media uses visuals and plans ahead to provide regular updates on social media.

At predetermined times, share where you are in meeting your GivingTuesday fundraising goals. This is a chance to foster a sense of community, rally people around meeting the goal, and keep your social media audience engaged. Create a sense of urgency by asking people to give toward meeting the goal by a certain time (“If 50 people give $50 by 5:00, we’ll meet our goal in record time”). Use a call to action that inspires people to help meet the goal by sharing it with their social media followers. Make sure you include a link to your donation form so donors know exactly how to support you!

5. Use Video

People share video content two times more than any other type of content. Whether it’s storytelling or behind the scenes footage, using video on social media captures people’s attention and makes your message more shareable. 

Even if you don’t have the resources to send a video crew to film stories, text-only videos or simple Instagram reels are great options. You could even try live streaming updates, appeals, and behind-the-scenes looks at your activities! Video can also be an excellent format for sharing statistics and quotes.

6. Run an Education Campaign

While sharing facts and statistics alone isn’t always an effective way to raise money, you can use them to illustrate how someone’s donation can help on GivingTuesday. Use GivingTuesday as an opportunity to answer questions about your cause during a live Q&A session or share powerful statistics or figures related to the work your organization has done.

Even negative statistics can make a statement that inspires people to be generous on GivingTuesday. Here’s a great example: “Did you know that 1 in 4 teens in the U.S. has missed class because they don’t have access to menstrual products? Solving this problem costs only $___. Will you give $___ toward helping us end period poverty today?” The statistics make the call to action extra-compelling.

Take Your GivingTuesday Fundraising to Social Media

GivingTuesday is annual proof that online movements and social media fundraising work. When you discover the type of content that works for your audience and engages your donors, social media becomes a powerful fundraising tool.

Looking for additional resources to help you plan for GivingTuesday? Check out our GivingTuesday Toolkit below.


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