Theater Ticket Software: 12 Top Solutions for Nonprofits (2025)

If you’re planning on selling tickets to your play or concert or dance show in 2025, you’re going to need some kind of theater ticket software program at your disposal. It’s just that simple! 

But ticketing software isn’t some kind of easily replaceable commodity. In fact, it’s the total opposite. From small community theaters to large performing arts centers, finding the right theater ticket software can significantly enhance an organization’s operations, increase ticket sales, and improve the overall experience for audiences. 

But with so many options on the market, how do you choose the best solution for your theater? In this comprehensive guide, we’ll break down the essential features of theater ticket software, what you should ask when making a decision, and the top 12 software solutions worth considering.

That’s a lot to cover, so let’s get started!

10 Key Features of Theater Ticket Software 

Theater ticket software is designed to simplify ticket sales, event management, and audience engagement. It provides tools for selling tickets online, at the box office, and via mobile apps, while also handling customer data, marketing, and financial reporting.

The right theater ticket software is going to do more than just sell tickets—it’s going to be a part of your overall event strategy. What that in mind, here are 10 essential features to consider when you’re evaluating ticketing software:

• Online Ticket Sales: Online ticketing is no longer optional; it’s the primary sales channel for most theaters. Your software should seamlessly integrate with your website and provide customers with a consistent journey—from browsing your event page to purchasing tickets—whether they’re on a desktop or smartphone.
• Box Office Management: For theaters with in-person sales, a robust box office management system is crucial. Look for software that provides an intuitive, user-friendly interface, enabling staff to quickly handle ticket sales, process refunds, and manage customer inquiries.
• Custom Seating Charts: An effective software solution should include customizable, interactive seating charts that patrons can use to choose their seats easily. Interactive seating tools are especially valuable for venues that frequently change layouts for different performances.
• Flexible Pricing: Flexible pricing features like dynamic pricing, early bird discounts, promo codes, and group sales not only enhance your pricing strategy but also create opportunities for targeted marketing and audience engagement.
• Event Scheduling: A powerful event management module should allow you to create, update, and promote events easily. Efficient scheduling tools like centralized calendars, automatic notifications, and event cloning will help keep your team organized and ensure that all events run smoothly, which will minimize last-minute disruptions.
• CRM Integration: Having a CRM system integrated into your ticketing software can transform how you manage customer data. A good CRM should go beyond storing basic contact information, offering  dynamic customer profiles, audience segmentation tools, and detailed insights into patron behavior.
• Email Marketing: Effective email marketing can boost ticket sales, engage your audiences, and provide valuable insights into what resonates with your patrons. Integrated email tools streamline your promotional efforts by allowing you to segment your list and tailor messages to different audience segments.
• Analytics & Reporting: Analytics and reporting features are vital for understanding the success of your events and making informed decisions about your operations. Your software should provide tools like customizable dashboards and exportable reports that help you identify trends, track performance, and adjust strategies in real time.
• Secure Payment Processing: Reliable payment processing not only protects your customers but also enhances your theater’s credibility. Look for systems that support a variety of payment methods and adhere to PCI compliance standards that protect customer data.
• Mobile Ticketing: Mobile ticketing enhances your patrons’ experiences while making entry processes more efficient for your staff. Digital tickets can be sent directly to patrons’ phones, and contactless scanning streamlines entry. This reduces wait times and improves the overall experience.

By streamlining your organization’s ticketing processes, the right software is going to make selling more tickets a snap. And one of the ways it does that is by creating a better experience for your patrons, which will make them more likely to keep coming back.

In order to find the right solution for your nonprofit, make sure you’re asking yourself the right questions during the buying process.

Your Theater Ticket Software Buyer’s Guide

Choosing the perfect ticketing software for your theater company is one of those decisions that can truly help your organization level up its game. On the flip side, choosing the wrong software could really set you back—maybe for years to come.

So how can you figure out if a potential solution is going to be right for you? By asking yourself these six questions and making sure the answers align with your organization’s needs. 

Question #1: Can the Software Grow with You?

As your theater expands, you’ll need software that can handle increasing ticket sales, more complex events, and potentially multiple venues. Scalability ensures that the system remains efficient as your needs evolve.

Choosing a scalable solution helps future-proof your investment and prevents the need for a costly system switch as your theater grows.

Question #2: Is It Easy to Use?

User experience impacts every aspect of your theater’s operations, from box office efficiency to patron satisfaction. A well-designed and accessible interface is easy for patrons to use, minimizes errors, and enhances the ticket-buying experience.

Ease of use applies to your staff too. Effective onboarding can help your staff get up to speed quickly. Does the software provider offer video tutorials, help centers, or live training sessions? 

Different organizations will have different definitions of “easy.” A solution doesn’t have to be “easy to use” for everyone, it just needs to work for your staff and volunteers. 

Question #3: Will It Work with Your Existing Tools?

Theater operations often rely on multiple systems for accounting, marketing, and supporter data management. 

Integration capabilities are essential to ensuring that your ticketing software works seamlessly with your existing tools—from your CRM to your email marketing tool to your preferred payment processor.

Effective integrations create a unified system that improves efficiency and helps you make data-driven decisions. If you need to connect with specialized tools, ensure the software offers API access or supports integrations through Zapier for custom workflows.

Question #4: What’s the Total Cost?

Understanding the pricing structure of your ticketing software is vital for effective budgeting. 

Some platforms charge a percentage of each ticket sale, which can become costly for sold-out performances. Compare this against flat-rate options to determine what works best for your theater.

Be aware of any initial fees for setup or custom configurations and watch out for extra fees, such as credit card processing charges, fees for premium features (e.g., email marketing), or additional costs for ticket exchanges and refunds.

Question #5: Can It Be Customized to Your Needs?

Theater operations are unique, and your ticketing software should reflect that. Customization options allow you to tailor the platform to fit your branding, seating configurations, and specific audience requirements.

Look for systems that let you customize event pages, emails, and receipts with your theater’s logo, colors, and fonts. You should make sure the software supports various ticket options–such as VIP, student discounts, or group rates—and seating layouts.

Question #6: Is Your Patrons’ Data Safe?

Handling sensitive customer information, including payment details, requires a strong focus on data security. Your ticketing software must comply with industry standards to protect against breaches and ensure customer trust.

Investing in a secure solution protects your patrons and maintains your theater’s reputation. There’s a reason that all Neon One products are PCI-DSS Level 1 compliant and come with a free PCI compliance program that comes with up to $100,000 in data breach protection.

12 Theater Ticket Software Solutions (Updated 2025)

Now that we’ve outlined the features and key considerations, let’s dive into the top 12 theater ticket software solutions available today. These solutions offer varying levels of functionality, catering to theaters of all sizes and types—starting with our favorite one!

• Arts People
• Eventbrite
• AudienceView
• Brown Paper Tickets
• Etix
• Leap Patron Management
• Purplepass
• Spektrix
• TicketSource
• TicketSpice
• ThunderTix
• Ticket Tailor

Hey that’s us! Arts People, a part of the Neon One ecosystem, is a highly specialized theater ticket software designed to meet the unique needs of performing arts organizations and nonprofits. 

Built “by artists, for artists,” Arts People emphasizes ease of use, robust feature integration, and exceptional customer support. This platform caters to theaters of all sizes, from small community groups to large regional organizations, making it a standout choice for nonprofit venues.

Key Features

Arts People has powerful and comprehensive set of features covering ticking, patron management, communications, analytics, and fundraising—-all designed with the specific  needs of performing arts organizations in mind: 

• Ticketing & Box Office: Arts People provides a unified system for managing both online and in-person ticket sales. The software includes customizable seating charts, rule-based ticketing options, and support for flexible ticket types such as general admission, reserved seating, flex passes, and season subscriptions. The intuitive interface mirrors traditional box office operations, making it easy for staff to learn and use.  The ticketing system also integrates seamlessly with theater websites, allowing for consistent branding and easy ticket purchasing across all devices​​.
• CRM & Patron Management: One of the core strengths of Arts People is its CRM capabilities. The software automatically updates patron profiles with each transaction and allows organizations to categorize patrons based on ticket purchase history, donation behavior, and event attendance, enabling targeted communication. Arts People includes built-in fundraising tools that allow theaters to easily track and process donations, manage memberships, and run targeted giving campaigns​​. And if you really want to up your CRM game, you can take advantage of Arts People’s seamless integration with Neon CRM!
• Marketing & Communication:  Arts People’s integrated email marketing tools and customizable patron lists make it easy to reach out to your audience with personalized messages and promotions. The software supports seamless integration with platforms like Mailchimp and allows theaters to promote events directly on social media. The system also includes features for creating promo codes, discounts, and special pricing tiers, making it easy to attract new audiences and reward loyal patrons​.
• Reporting & Analytics: Arts People’s reporting capabilities provide theaters with detailed insights into ticket sales, audience demographics, and financial performance. The software includes access to up-to-date sales information and attendance metrics as well as a  variety of customizable reports to help make data-driven decisions. It also offers in-depth financial reporting, covering aspects like revenue breakdowns, donation tracking, and campaign effectiveness.
• Customer Support: One of the standout aspects of Arts People is its customer support. The support team, made up of individuals with performing arts backgrounds, understands the specific needs and challenges faced by theater organizations. The Arts People team actively listens to user feedback, frequently updating the platform based on customer suggestions and requests​​.

Pricing & Fees

Arts People is known for its competitive pricing tailored to nonprofit organizations. The platform offers transparent, affordable pricing models with no hidden fees, making it a cost-effective solution for theaters of all sizes. 

To get a quote, please reach out to us and schedule a personalized demo!

User Feedback

We surveyed user opinions about Arts People on G2, Capterra, and Software Advice—here’s what they had to say!

Pros

Cons

Outstanding Customer Support: Arts People is widely praised for its exceptional customer service. Users frequently highlight the responsiveness and expertise of the support team, which is composed of individuals with performing arts backgrounds.  User-Friendly Interface: The software’s intuitive design and ease of use make it accessible for both experienced staff and newcomers. The straightforward setup process minimizes onboarding time, making it ideal for smaller theaters and nonprofits that rely on volunteers or part-time staff. Comprehensive Features: Arts People’s feature set is specifically designed to meet the needs of performing arts organizations and nonprofits. The platform integrates ticketing, CRM, and fundraising tools into one system, supporting complex ticketing needs like season subscriptions, flex passes, and VIP seating.  Affordable & Transparent Pricing: Many users appreciate Arts People’s competitive pricing, which is particularly appealing for nonprofit theaters. The software avoids hidden fees and offers straightforward pricing plans, making it easier for organizations to budget effectively.

Opportunities for Improvement in Invoicing and Reporting: Some users have noted that the invoicing and financial reporting features could be enhanced for better clarity. Occasional discrepancies may arise due to integration nuances between Neon One and Arts People, but users generally find that the support team is responsive in helping resolve any issues. Email Marketing Tools Have Room for Expansion: The software’s built-in marketing features are effective for basic campaigns, but some users would appreciate additional customization options for email outreach. Enhancements in tracking and managing email lists could further strengthen the platform’s marketing capabilities. No Standalone Mobile App Yet: Although Arts People is mobile-responsive and works well on various devices, a dedicated mobile app is not currently available. Some users believe an app could provide added convenience for patrons, offering features like easy subscription management and real-time notifications.

Arts People is Best for …

For nonprofit theaters, Arts People stands out as the best choice due to its deep understanding of the performing arts sector, its comprehensive feature set, and its exceptional support. The platform’s ability to handle ticketing, fundraising, CRM, and marketing in a single integrated system makes it a powerful tool for managing all aspects of theater operations.

With its focus on ease of use, customization, and community support, Arts People empowers theaters to enhance their patron experience, boost ticket sales, and build stronger donor relationships. If your theater is looking for an all-in-one solution that was designed specifically for the unique needs of nonprofit arts organizations, Arts People is an excellent investment.

Schedule a personalized demo to learn more about how Arts People can help your nonprofit up its ticketing game and bring in new audiences!

Eventbrite is a widely recognized event management platform that caters to a broad range of events, including theater performances. It offers a suite of tools for event creation, ticket sales, marketing, and analytics, positioning itself as an all-in-one solution for organizers.  While Eventbrite has a strong market presence, it lacks some of the specialized features tailored to the performing arts.

Key Features

Eventbrite allows users to create branded event pages with images, event descriptions, and customized ticketing options. Their marketing capabilities are a strength, with integrated email marketing, social media ads, and event recommendations that can drive significant visibility. The Eventbrite Organizer app provides tools for on-site operations, including mobile check-in and QR code scanning. 

One of Eventbrite’s key advantages is its extensive user base, with over 90 million unique ticket buyers reported in recent years. This broad reach can help smaller theaters gain visibility, though the platform’s focus on a wide variety of event types may dilute its effectiveness for theaters seeking a more targeted audience​.

Pricing & Fees

Eventbrite’s pricing structure can be appealing for organizers looking for a no-cost option for free events, but the fees for paid ticketing can be significant:

• Service Fee: 3.7% of the ticket price plus a flat fee of $1.79 per ticket.
• Payment Processing Fee: An additional 2.9% of the total order​​.

These fees can either be passed on to ticket buyers or absorbed by the organizer. Eventbrite’s additional optional features, such as Eventbrite Ads and advanced email marketing, come at an extra cost.

User Feedback

We dug through user reviews for Eventbrite on sites like G2, Capterra, and Software Advice—and here are our big picture takeaways.

Pros

Cons

Ease of Use: Eventbrite’s platform is widely praised for its user-friendly design, making it straightforward for event organizers to set up and manage events without extensive technical expertise​. Comprehensive Marketing Tools: The integrated email marketing and social media advertising tools are well-regarded, especially for their ability to boost event visibility and drive ticket sales.  Broad Audience Reach: With a large consumer base, Eventbrite offers access to a vast network of potential attendees, which can be beneficial for increasing ticket sales, particularly for general public events​.

High Service Fees: Many users report that Eventbrite’s service and payment processing fees can be quite high, impacting profitability, especially for smaller theaters or events with tight budgets​. Customer Support Challenges: Feedback indicates that customer support can be difficult to access, with limited options for real-time assistance during urgent situations.  Limited Customization: While Eventbrite offers customizable event pages, some users find the design options restrictive, making it hard for their events to stand out in a crowded marketplace​.

Eventbrite is Best for…

Eventbrite may be a suitable choice for theaters looking for a broad, general-purpose ticketing platform with integrated marketing features. It works best for small to midsize theaters that want to tap into a large, existing audience and prefer a straightforward setup process. But while Eventbrite provides a comprehensive toolset, it is not specifically designed for the unique needs of performing arts organizations. 

AudienceView is a ticketing solution that caters to theaters and live event organizers. With an emphasis on CRM capabilities, fundraising, and marketing, AudienceView offers an integrated platform designed to help organizations streamline operations and enhance audience engagement. 

Key Features

AudienceView supports a wide range of ticket types, from general admission and VIP to accessible and restricted-view seating. The platform’s Quick Sell+ feature oversees box office operations, enabling staff to manage ticket sales, donations, and merchandise through a single universal shopping cart. 

AudienceView includes built-in CRM capabilities that allow theaters to track patron data, manage donor relationships, analyze trends, and segment audiences for targeted marketing. The platform’s marketing tools include customizable email campaigns, automated reminders, and integrated social media features. 

Pricing & Fees

AudienceView’s pricing model is customized based on the specific needs of each theater organization. The platform does not publicly list a standard fee structure, but users generally report that it operates on a combination of service fees and payment processing fees. 

These tailored packages are designed to fit the size and scope of the theater’s operations, with options for adding enhanced CRM, marketing tools, and advanced support. Users may incur service and processing fees based on ticket sales volume.

User Feedback

We analyzed user feedback for AudienceView on platforms like G2, Capterra, and Software Advice—here’s what we found.

Pros

Cons

Comprehensive Feature Set: Users appreciate the all-in-one nature of AudienceView, which combines ticketing, CRM, marketing, and fundraising in a single platform. This integration reduces the need for multiple third-party tools and simplifies overall event management​​. Strong Customer Support: AudienceView is often praised for its responsive customer support team, with users highlighting timely assistance and proactive communication about new feature rollouts and updates​. Customizable Ticketing Options: The flexibility in creating various ticket types and price tiers is well-regarded, making it easier for theaters to implement complex seating arrangements and pricing strategies​.

Limited Customization in Certain Areas: Some users report that while the platform offers flexibility in ticketing, it may lack deeper customization options in other areas, such as branded event pages and specific CRM features​. Complex Navigation: Feedback indicates that the platform’s user interface can be challenging to navigate, especially for new users. The learning curve may be steep, requiring additional training or onboarding support​. Higher Fees for Premium Features: While AudienceView’s tailored pricing model offers flexibility, the additional fees for advanced features and services can add up, making it less cost-effective for smaller theaters​.

AudienceView is Best for…

AudienceView is best suited for midsize to large theaters that require a comprehensive platform capable of handling ticketing, donor management, and audience engagement all in one. Despite its extensive feature set, AudienceView may not fully meet the needs of smaller theaters or those seeking a more arts-focused solution. 

Brown Paper Tickets positions itself as a fair-trade ticketing platform, catering to event organizers seeking a budget-friendly and socially responsible ticketing solution. While it offers several key features at a lower cost, its limitations and recent issues have raised concerns among users, making it less reliable for some theater organizations.

Key Features

Brown Paper Tickets offers straightforward tools for event creation, real-time sales tracking, and reporting. It includes options for mobile ticketing, print-at-home, and physical ticket distribution at no additional cost, making it accessible for both digital and in-person events​.

A unique aspect of Brown Paper Tickets is its fair-trade ethos, which includes built-in donations to charity and support for community events. The platform aims to give back a portion of its fees to nonprofit organizations, aligning with its socially conscious branding.

Pricing & Fees

Brown Paper Tickets utilizes a simple, buyer-pays fee structure: $1.49 + 6% of the ticket price, covering all credit card processing costs​. There are no setup fees, monthly fees, or charges for event promotion tools, making it a budget-friendly option for smaller theaters and nonprofit events.

The platform offers optional services such as pre-printed tickets at $0.10 each and expedited shipping for an additional fee. These services are designed to provide flexibility without imposing mandatory costs​.

User Feedback

We sifted through Brown Paper Tickets reviews across G2, Capterra, and Software Advice, and here’s our summary of the key insights.

Pros

Cons

Low Fees: The pricing model is one of the biggest advantages, especially for cost-sensitive organizers. The inclusion of credit card fees in the flat ticket fee makes it transparent and affordable​. Commitment to Social Good: Many users appreciate the fair-trade approach and the platform’s efforts to support community causes, which align well with the values of arts organizations and nonprofits​. Simple Setup and Use: The software is generally regarded as user-friendly, with an intuitive event creation process and robust reporting tools. This makes it a good choice for first-time users or smaller theaters looking for a straightforward solution​​.

Payment Delays & Customer Service Issues: A major drawback noted in reviews is the inconsistent payout process, particularly during the Covid-19 pandemic. Multiple users reported delays in receiving funds, which impacted their cash flow and event operations. Customer service, once highly praised, has been criticized for lack of responsiveness in recent years​. Outdated Interface: While the platform is functional, the user interface is often described as outdated and lacking in customization options, which may detract from the overall experience for both organizers and ticket buyers​. Limited Features Compared to Competitors: Brown Paper Tickets provides essential tools but lacks some advanced features such as CRM integration and automated marketing tools, which may be important for larger theaters or those looking to build more robust patron engagement strategies​.

Brown Paper Tickets is Best for…

Brown Paper Tickets is best suited for small theaters, nonprofit organizations, and community events that prioritize low fees and a straightforward, no-frills ticketing experience. However, its lack of advanced features and customization options—plus its recent struggles—may make it less suitable for theaters with more complex event needs or larger marketing ambitions.

Etix is a well-established ticketing platform designed for a wide range of event types, from performing arts centers to large stadiums. Known for its extensive feature set and flexibility, Etix caters to venues looking for an integrated solution—but user feedback indicates that it may not be the best fit for every theater, particularly those seeking a simpler or more arts-focused platform.

Key Features

Etix provides a seamless experience for ticketing, marketing, and CRM. The platform allows theaters to manage everything from ticket sales to audience segmentation and targeted promotions—plus offers advanced reporting tools that provide insights into sales performance, audience demographics, and marketing effectiveness. 

Etix supports flexible ticketing and fully customizable seating maps, including ADA-compliant options for accessibility. It also integrates robust patron account management features, helping theaters track customer preferences and tailor their communication strategies​.

Pricing & Fees

Etix’s pricing model is tailored to the needs of each venue, offering customized packages based on the size and scope of events:

• Service Fee: Typically includes a combination of ticketing and payment processing fees, which are determined based on sales volume and specific contract terms.
• Customizable Packages: Etix offers flexible pricing plans with optional features like enhanced marketing support and advanced CRM tools, allowing theaters to choose the services that best fit their needs​​.

While this tailored approach can be beneficial for larger venues, smaller theaters may find the pricing less transparent and potentially higher compared to simpler, flat-fee platforms.

User Feedback

After diving into Etix user reviews on G2, Capterra, and Software Advice, we’ve compiled our main takeaways.

Pros

Cons

Comprehensive Feature Set: Users appreciate the integration of ticketing, CRM, and marketing tools, which streamline operations and provide a cohesive experience for both staff and patrons​. Scalable for Large Events: Etix is well-regarded for its ability to handle high-capacity events and complex ticketing needs, making it a preferred choice for large theaters and performing arts centers​. Flexibility and Customization: The platform’s flexibility in creating customized seating charts and managing patron accounts is a major strength, allowing theaters to adapt the system to their unique requirements​.

Complex Interface: Many users report that the interface can be difficult to navigate, particularly for those unfamiliar with advanced ticketing software. The learning curve may require additional training, which can be a challenge for theaters with limited technical staff​. Inconsistent Customer Support: While some reviews highlight positive experiences with support, others describe slow response times and challenges in resolving issues promptly, particularly during high-pressure sales periods​. Lack of Transparency in Pricing: The customized pricing model may lack transparency, making it difficult for smaller theaters to predict costs and compare with other ticketing platforms​.

Etix is Best for…

Etix is best suited for midsize to large venues that host a wide variety of events and need a comprehensive, scalable platform capable of handling complex ticketing requirements and integrated marketing efforts. The complexity of the platform and the potentially high costs may not align well with the needs of smaller theaters or those seeking a straightforward, user-friendly ticketing solution. 

Leap Patron Management, formerly known as PatronManager, is a comprehensive ticketing and CRM platform designed for arts and cultural organizations. Built on the Salesforce platform, it combines advanced CRM capabilities with ticketing, fundraising, and marketing tools to help venues streamline their operations and engage patrons effectively.

Key Features

Leap Patron Management leverages the robust Salesforce platform to provide a centralized view of patron data. The CRM capabilities include detailed customer insights, customizable fields, and seamless integration with various Salesforce apps.  The platform offers a flexible ticketing system with mobile ticketing, customizable seating charts, and advanced box office tools.

Fundraising is a core component of Leap Patron Management, with tools designed to streamline donor outreach and campaign management. The platform supports custom donation forms, automated gift processing, and comprehensive donor tracking. The system’s reporting capabilities are also frequently highlighted as a major strength. 

Pricing & Fees

Leap Patron Management’s pricing structure is tailored to the needs of each organization and varies based on the number of users, ticket sales volume, and selected features.

The platform offers a range of pricing plans that typically include a combination of subscription fees and additional costs for premium features or advanced integrations with Salesforce apps. Customization and certain integrations may involve extra charges.

User Feedback

We reviewed what users had to say about Leap Patron Management on sites like G2, Capterra, and Software Advice—here’s our overview.

Pros

Cons

Strong Integration with Salesforce: Users appreciate the powerful CRM features and the integration with Salesforce, which offers extensive customization options and access to a wide array of third-party apps​. Comprehensive Support & Community: Leap Patron Management is praised for its knowledgeable support team and active user community, which provides valuable resources and guidance. Many users find the client support and training helpful, especially during the onboarding phase​. Detailed Reporting Tools: The platform’s flexible reporting capabilities are a standout feature, allowing users to generate in-depth reports that inform marketing, fundraising, and operational strategies​.

Steep Learning Curve: While the Salesforce-based platform is powerful, it can be challenging to learn, particularly for users unfamiliar with CRM systems. The extensive customization options, while beneficial, can also lead to complexity in setup and use​. Customer Support Delays: Some users report long response times from the support team, especially during peak sales periods. There are also complaints about needing to pay extra for faster support response times, which can be a drawback for smaller organizations with urgent needs​. High Customization Costs: While the platform’s flexibility is a significant advantage, it often comes with additional costs for customizations and Salesforce integrations, which may be prohibitive for smaller theaters or nonprofits on a tight budget​​.

Leap Patron Management is Best for…

Leap Patron Management is best suited for midsize to large arts organizations that require a comprehensive, integrated solution for ticketing, CRM, and fundraising. The platform’s complexity and the potential for high customization costs can be a disadvantage for smaller theaters or organizations seeking a more straightforward, user-friendly solution.

Purplepass is a versatile ticketing solution that caters to a wide range of event types, including theater performances, concerts, and festivals. The platform is known for its ease of use, robust customer support, and extensive customization options, making it a decent choice for theaters seeking a straightforward ticketing solution.

Key Features

Purplepass supports a variety of ticket types, including general admission, assigned seating, VIP packages, and season passes. The platform’s flexibility allows theaters to create custom ticket categories, handle group sales, and offer dynamic pricing. Users can manage ticket sales online or at the box office, with features for scanning tickets, handling refunds, and monitoring real-time sales data. 

Purplepass includes built-in tools for marketing and audience engagement. Event organizers can create promo codes, set up donation pages, and use social media integration to boost ticket sales. The platform’s donation feature is particularly beneficial for theaters, allowing them to accept contributions directly during the ticketing process and run effective fundraising campaigns​.

Pricing & Fees

Purplepass employs a transparent pricing model with competitive fees:

• Nonprofit Organizations: 2.0% + $0.99 per ticket.
• For-Profit Events: 2.5% + $0.99 per ticket.
• Credit Card Processing: An additional 3.0% fee for online transactions and 2.5% + $0.25 per transaction for box office sales​.

There are no setup fees, monthly fees, or charges for free events, which makes it an attractive option for budget-conscious theaters. Additionally, organizers can choose to absorb the fees, split them with buyers, or pass them directly to ticket purchasers.

User Feedback

We gathered insights from Purplepass reviews on G2, Capterra, and Software Advice, and these are the major trends we noticed.

Pros

Cons

Ease of Use: Users frequently praise Purplepass for its intuitive design, making it easy for theaters to set up events and manage ticket sales without extensive training​​. Strong Customer Support: The quality of customer service is consistently highlighted as a major advantage. The support team is known for being responsive, helpful, and proactive in addressing any issues or questions that arise​. Customizable Ticketing Options: The platform’s flexibility in creating various ticket types and packages, including live stream tickets and merchandise bundles, is a standout feature. This level of customization caters well to theaters with diverse event needs​.

Complex Setup for Large Events: Some users mentioned that while the software handles smaller events well, setting up large-scale or multi-day events can be time-consuming and complex. The process of configuring advanced ticketing options and seating charts may require extra support from the customer service team​. Learning Curve for Backend Interface: Some users report that the backend interface can be challenging to navigate initially, especially for those unfamiliar with advanced ticketing systems. While the customer support team helps mitigate this issue, it may require additional time to learn​. Mobile Interface Challenges: Patrons often encounter issues with the mobile interface when purchasing tickets. Although the platform is mobile-responsive, the seat selection process on smaller screens can be cumbersome, leading to user errors and increased refund requests from customers who accidentally select the wrong seats​.

Purplepass is Best for…

Purplepass is best suited for small to midsize theaters looking for a user-friendly, flexible ticketing platform that offers extensive customization options.While Purplepass excels in ease of use and customer service, the backend interface may present a learning curve for some users. 

Spektrix is a cloud-based ticketing and CRM platform tailored for performing arts organizations, theaters, and cultural venues. Known for its user-friendly design and extensive integration capabilities, Spektrix combines ticketing, fundraising, and marketing tools into a cohesive system. 

Key Features

Spektrix offers robust ticketing functionality with flexible options for general admission, assigned seating, and subscriptions. The CRM system integrates seamlessly with ticketing data, providing a centralized view of patron information, including ticket purchases, donations, and communication history. The platform provides integration support for building user-friendly, booking journeys that keep customers engaged throughout the checkout process. 

Spektrix includes advanced fundraising features, enabling organizations to manage donations, track donor interactions, and run effective campaigns. Users can create custom donation forms, manage memberships, and access detailed analytics on donor behavior. The platform’s reporting capabilities are highly regarded, as users can quickly generate detailed analytics to inform strategic decisions, track the effectiveness of campaigns, and optimize operations. 

Pricing & Fees

Spektrix operates on a single service charge that scales based on ticket sales and organizational activity, ensuring that costs remain proportional to revenue. 

There are no setup fees or hidden charges. The service charge includes hosting, maintenance, and customer support, making it a predictable and straightforward pricing structure​.

While the all-inclusive pricing model simplifies budgeting, additional costs may be incurred for payment processing, API integrations, and hardware purchases, depending on the specific needs of your organization.

User Feedback

We combed through reviews for Spektrix on G2, Capterra, and Software Advice—these are our key findings.

Pros

Cons

Comprehensive Feature Set: Users praise the integration of ticketing, CRM, and fundraising tools, which provide a seamless experience for both patrons and staff. The ability to access all features from a single platform simplifies operations​​. Strong Customer Support: The support team at Spektrix receives high marks for its responsiveness and willingness to assist during the implementation phase and beyond. Many users highlight the proactive nature of the support team and the value of their guidance throughout the setup process​. Customizable Online Experience: The flexibility in designing branded purchase pathways and integrating with existing websites is frequently mentioned as a major strength, allowing organizations to maintain control over their digital experience​.

Complex Implementation Process: While the system offers extensive features, the setup process can be time-consuming, requiring significant resources and technical support, particularly for complex integrations​. Limitations in Reporting Flexibility: Although the reporting tools are robust, some users find the customization options limited, particularly when generating financial reports. Custom reports often require assistance from Spektrix support, which can be a drawback for organizations with specific data needs​. Dependence on Internet Connectivity: As a fully cloud-based solution, Spektrix requires a reliable internet connection for all operations, which can be challenging for organizations operating in areas with unstable connectivity​.

Spektrix is Best for…

Spektrix is best suited for midsize to large arts organizations and theaters that need a comprehensive, integrated system for ticketing, CRM, and fundraising. The platform’s complexity and the time required for implementation may not align well with the needs of smaller theaters or those looking for a more straightforward setup. 

TicketSource is an online ticketing platform designed to provide a simple, user-friendly experience for event organizers of all types, including theaters, nonprofits, and community organizations. The platform offers a range of features for managing ticket sales, promoting events, and handling customer support.

Key Features

TicketSource supports both general admission and allocated seating, allowing theaters to customize their ticketing setup based on the event type. The system also offers various delivery options, including print-at-home eTickets, mobile tickets, and physical tickets via postal mail or wristbands. The platform’s calendar view and event organizer toolkit further streamline the process of setting up and managing events​.

TicketSource includes a full suite of event management features, such as real-time sales tracking, reporting, and analytics. The platform offers built-in promotional features, including customizable event pages, promo codes, and social media integration. It also includes a waitlist feature for sold-out events, allowing theaters to capture additional demand and maximize attendance​​.

Pricing & Fees

TicketSource’s pricing is designed to be transparent and budget-friendly. 

There are no setup fees, contracts, or charges for free events or in-house bookings. For paid events, the booking fee is 3.5% + $0.99 per ticket when using TicketSource’s payment processing, which includes all credit card fees. If the organizer connects their own Stripe account, the fee is reduced to $0.99 per ticket.

Registered charities can take advantage of reduced fees, making the platform even more cost-effective for nonprofit organizations​.

User Feedback

We analyzed TicketSource feedback from G2, Capterra, and Software Advice—here’s a summary of the big points.

Pros

Cons

Ease of Use: Users frequently commend TicketSource for its intuitive interface and straightforward event setup process. The platform’s self-service box office system allows organizers to create events and monitor sales with minimal training​​. Excellent Customer Support: The responsiveness and quality of customer support are consistently highlighted in user reviews, with many praising the team’s helpfulness and willingness to resolve issues promptly​​. Comprehensive Features for a Low Cost: TicketSource offers a wide range of features without charging high fees, making it a popular choice for small to midsize theaters looking for an affordable ticketing solution​.

Initial Learning Curve: While generally user-friendly, some users report a learning curve when first navigating the platform’s backend interface, particularly when setting up more complex events​. Limited Mobile Interface: Feedback indicates that the mobile version of the site could be improved, with some users finding it less user-friendly compared to the desktop version, especially when managing events or exporting reports​. Limited Support for Complex Integrations – While TicketSource integrates with common payment processors and email marketing tools, some users have pointed out difficulties when attempting to connect the platform with more specialized or advanced third-party applications, which could be a challenge for organizations with unique tech stacks​.

TicketSource is Best for…

TicketSource is best suited for small to midsize theaters, community events, and nonprofit organizations seeking a cost-effective, user-friendly ticketing platform with strong customer support. While the platform’s affordability and ease of use are strong selling points, the limited mobile interface and potential learning curve for new users may be drawbacks for some organizations. 

TicketSpice is a highly customizable ticketing platform designed for event organizers seeking a versatile, user-friendly system that can be used for a wide range of events, including theater performances, festivals, and nonprofit fundraisers. Built by Webconnex, TicketSpice offers extensive branding control, advanced ticketing features, and seamless integration options.

Key Features

TicketSpice allows event organizers to create fully branded ticketing pages with its drag-and-drop builder. The platform supports custom fonts, colors, and layouts, enabling theaters to match their ticketing experience to their brand’s look and feel. The platform supports various ticket types, including general admission, reserved seating, VIP packages, and timed-entry tickets. 

TicketSpice includes a suite of event management features that allow organizers to manage ticket orders, issue refunds, and make modifications directly through the platform. The built-in reporting tools provide insights into sales performance and attendee data, making it easy to track event success and make data-driven decisions. 

Pricing & Fees

TicketSpice’s pricing model is straightforward: $0.99 per ticket sold, plus standard credit card processing fees of 2.9% + $0.30 per transaction. There are no setup fees, monthly charges, or hidden costs. 

In addition to the base pricing, TicketSpice offers optional upgrades such as email marketing automation, text message ticket delivery, and cashless payment systems, which can be added for an additional fee based on usage​.

User Feedback

We went through user feedback for TicketSpice from G2, Capterra, and Software Advice—here are our major observations.

Pros

Cons

Ease of Use and Customization: Users frequently commend TicketSpice for its intuitive interface and extensive customization options, which allow for a fully branded ticketing experience. The platform’s drag-and-drop builder and conditional logic features make it simple to create engaging ticketing pages​​. Exceptional Customer Support: The chat-based support team is consistently praised for its responsiveness and willingness to go the extra mile, often providing video explanations and personalized assistance. This level of support is a major advantage for users needing help with setup or troubleshooting​. Flexible Features and Fast Payouts: TicketSpice’s ability to accommodate complex ticketing setups, such as multi-day passes and reserved seating, is a strong point. The fast payout schedule is another significant benefit, especially for theaters relying on timely access to funds​​.

Limited Phone Support: While the chat support is highly rated, some users express a desire for phone-based assistance, particularly during high-pressure moments or for complex inquiries​. Mobile App Issues: Feedback indicates that the mobile app has room for improvement, with reports of occasional bugs and difficulties navigating certain features. Users have noted that the scanning functionality could be more reliable, particularly when using date/time restrictions for ticket validation​. Occasional Issues with QR Code Scanning: Feedback from users suggests that the mobile QR code scanning feature can be unreliable, particularly during high-traffic check-in periods. This may lead to delays and frustration during event entry, especially for larger or sold-out performances​.

TicketSpice is Best for…

TicketSpice is well-suited for theaters and event organizers looking for a cost-effective, customizable ticketing platform with strong support. IWhile the platform’s extensive features and customization options are appealing, the system’s occasional mobile app issues may be drawbacks for some organizations. 

ThunderTix is a ticketing and venue management software tailored for theaters, performing arts centers, and live event venues. The platform offers robust features such as custom seating charts, season packages, and integrated CRM capabilities, making it a competitive choice for organizations seeking a comprehensive solution.

Key Features

ThunderTix excels in providing customizable seating options, including general admission, reserved seating, and unique configurations like cabaret or table seating. TAdditionally, ThunderTix offers season packages and flex passes, allowing theaters to create bundled ticket options for loyal customers. These features support various configurations, such as “First Fridays,” punch cards, and mini-season passes, catering to different patron preferences​.

The platform includes a built-in CRM system, providing venues with a private, secure database for tracking patron interactions and sales histories. Users can also leverage ThunderTix’s email marketing capabilities, which include automated reminders and post-event surveys. The software supports contactless credit card processing and barcode ticket scanning through its mobile apps, simplifying check-in and reducing wait times at events​​

Pricing & Fees

ThunderTix offers transparent, pay-as-you-go pricing with no percentage fees on ticket sales:

• General Admission: $1 per ticket, with a $20 monthly minimum. This plan includes general admission seating, priority online support, and essential features like season pass packages.
• Reserved Seating: $1.25 per ticket, with a $25 monthly minimum. This plan covers reserved seating and multi-venue support, making it ideal for performing arts centers and larger theaters.
• Enterprise Plan: $1.75 per ticket, with a $175 monthly minimum. This tier includes dedicated phone support, additional mass email capabilities, and support for complex, multi-venue setups​.

All plans include unlimited users, unlimited ticket exchanges, nightly payouts, and integrations with tools like Google Analytics and Zapier.

User Feedback

We studied ThunderTix feedback from G2, Capterra, and Software Advice, and these are the most common themes.

Pros

Cons

Ease of Use: Users frequently praise ThunderTix for its intuitive interface and straightforward setup process, making it easy for venues to start selling tickets quickly without extensive training​​. Strong Customer Support: The quality of customer service is consistently highlighted, with many users noting the quick response times and helpfulness of the support team. The option for phone support in higher plans is also appreciated by larger venues​. Comprehensive Features: The platform’s extensive feature set, including custom seating charts, robust reporting tools, and flexible payment options, is a significant advantage for theaters looking for a versatile ticketing solution​​.

Learning Curve for Advanced Features: Some users report a learning curve when exploring the more advanced features of ThunderTix, such as setting up complex seating charts or managing detailed patron data​. Additional Costs for Customizations: While the platform offers a wide range of features, certain customizations, such as creating bespoke seating charts or using thermal ticket printing, may involve additional setup fees, which can be a drawback for budget-conscious organizations​. Limited Customization for Automated Emails: Several users have noted that the options for customizing automated email templates, such as ticket confirmation or reminder emails, are somewhat restricted. This can be a drawback for theaters wanting to maintain consistent branding across all customer communications​.

ThunderTix is Best for…

ThunderTix is best suited for midsize to large theaters and performing arts venues seeking a comprehensive, customizable ticketing solution with strong support. The complexity of some features and the additional costs for customizations might not align well with smaller theaters or those seeking a more streamlined, budget-friendly option. 

Ticket Tailor is a straightforward and affordable ticketing platform that caters to event organizers of all sizes, from small nonprofits to large-scale festivals. Known for its ease of use and transparent pricing but more limited feature set, Ticket Tailor is a better fit for small theater groups, nonprofits, and small businesses looking to keep costs low.

Key Features

Ticket Tailor provides a streamlined process for creating events, managing ticket types, and monitoring sales, and it enables users to create customizable event pages that can be tailored to reflect the branding of the organization. It offers a flexible ticketing system that accommodates various ticket types, including general admission, VIP, group rates, and donation-based tickets. 

Ticket Tailor includes mobile ticketing capabilities, allowing patrons to receive and present their tickets via smartphone. The platform also provides robust reporting tools, offering real-time insights into ticket sales, revenue, and audience demographics. The software integrates seamlessly with popular marketing and CRM tools, such as Mailchimp and Zapier.

Pricing & Fees

Ticket Tailor’s pricing is straightforward and designed to be budget-friendly:

• Pay-as-you-go: $0.65 per ticket sold.
• Pre-purchased credits: Starting at $0.25 per ticket when buying in bulk.
• No fees for free events: The platform does not charge any service fees for free events.

For nonprofits, there’s an extra bonus: Charities, B Corps, and PTAs receive a 50% discount, making the platform even more affordable for nonprofit and community organizations​​.

User Feedback

We aggregated Ticket Tailor user feedback from G2, Capterra, and Software Advice—these are the top takeaways.

Pros

Cons

Ease of Use: Users consistently praise Ticket Tailor for its intuitive setup and user-friendly design, allowing event organizers to create events and sell tickets quickly without extensive technical knowledge​​. Affordability: The low-cost, flexible pricing model is frequently highlighted as a major advantage, particularly for smaller organizations and nonprofits looking to minimize expenses​. Strong Customer Support: The 24/7 chat support receives high marks from users, who appreciate the quick response times and helpfulness of the support team.

Limited Advanced Features: While the platform is easy to use, some users find that it lacks more advanced features like complex reporting and deeper customization options for large-scale, intricate events​. Occasional Integration Issues: A few users report challenges with certain integrations, particularly when attempting to link the platform with specific CRM or video conferencing tools like Zoom, although workarounds are often available​. Basic Reporting Capabilities: Although Ticket Tailor offers some standard reports, users often mention that the platform’s analytics and reporting features lack depth, especially when compared to more robust ticketing solutions. This limitation may hinder theaters needing detailed insights and financial analysis for their events​.

Ticket Tailor is Best for…

Ticket Tailor is best suited for small to midsize theaters, nonprofits, and community organizations looking for a simple, low-cost ticketing solution. While the platform’s simplicity and low fees are attractive, theaters needing advanced features such as dynamic pricing, in-depth analytics, or comprehensive CRM integration may find Ticket Tailor limited. Additionally, larger theaters hosting complex events might prefer a solution with more extensive customization options.

Here’s How New Ticketing Software Can Increase Sales

The right ticketing software can offer your theater company more than just an improved sales and check-in experience—-it can actually transform your relationship to your audience. 

Don’t believe us? Well, check out this real life story from the Mountain Playhouse that recounts how they switched to Arts People and increased ticket sales by 20%!

See Arts People in Action

Theater ticket software is more than just a simple tool for selling tickets; it’s a vital part of your theater’s operations, marketing, and audience engagement strategy. Whether you’re looking for a simple solution or a comprehensive arts CRM, it’s important to choose software that aligns with your theater’s specific needs and goals. 

That’s one of the great things about Arts People: It suits theaters and performing arts companies of all shapes and sizes. If you want to learn more about how Arts People could partner with your organization to create awesome experiences for your audience members, request a demo today!