GivingTuesday 2025
Congratulations to everyone who participated in GivingTuesday!
Are you ready to close out the year strong? We’re officially in the year-end giving season, so let’s get to work!
Templates, worksheets, calendars, checklists, emails, product tips—they’re all here.
GivingTuesday Success
In 2025, Neon One users reached new fundraising heights. What can you accomplish this year?
Revenue Raised
GivingTuesday Donors
New Recurring Donations
1993
Email Campaigns Sent
$168
Average Online Donation
$1359
Average Offline Donation
What Do Donors Actually Do In December?
Dig into research that actually helps you make decisions about the campaigns you’ll run on GivingTuesday and during the end of the year! You’ll uncover what people actually do on GivingTuesday, how you can inspire generosity in your community, and what to do to keep them engaged long after the big day.
Generosity on GivingTuesday
Discover how a group of highly engaged donors got involved on GivingTuesday and what that means for you.
Recurring Giving on GivingTuesday
Will people actually make recurring gifts on GivingTuesday? Will that impact year-end performance? Find out!
Email Benchmarks for GivingTuesday
Explore benchmarks and performance statistics you can use as you plan your communications and appeals.
Campaign Planning
- Articles & Templates
- Webinars
Fundraising Tips
- Articles & Templates
- Webinars
Communication
- Articles & Templates
- Webinars
Stewardship & Retention
- Blog Posts
- Webinars
Helping nonprofits work better together
John Houseman
Director of Institutional Advancement, Palma School
There was concern that if people donated to GivingTuesday, then they wouldn’t also give their normal annual gift. That was not the case; it was rather the opposite. We ended up, when including all the matching gifts, close to our $70,000 goal for our first fully planned out GivingTuesday campaign.”