Membership Resource Hub for Nonprofits
Resource Catalog
Get Started Here
Accelerate the growth of your membership-driven organization with these expert resources. Whether your members join for the benefits or simply to support your mission, learning how to leverage technology to build a dedicated network that will deepen the connection between your members and your mission.
We’ve got quick tips, customizable templates, in-depth guides, and everything in between. Whether you want to read, watch, or connect with like-minded nonprofit professionals—you’ll find it here.
Membership 101
- Getting Started
- Membership Management
- CRM Software
Acquisition
- Best Practices
- Forms
- Websites
Benchmark Yourself
The Nonprofit Email Report
This report summarizes key email performance metrics from 1,495 nonprofit organizations of all sizes and missions. We analyze metrics including unsubscribe rate, bounce rate, open rate, click-through rate, and more. Plus we break down subject lines and preview text, the use of emojis, and five key tips for creating effective emails.
Email Benchmarks Worksheet
Reviewing your email performance in a vacuum doesn’t provide the context needed to grow. Neither does data from organizations three times the size of yours! We evaluated 37,472 email campaigns and grouped important benchmarks by list size to share industry-specific benchmarks and expert insights to help you strategize more effectively.
Membership Lifetime Value Calculator
Using a few figures, you can estimate the financial impact of your members over their lifetime, and see the potential growth of improving your retention rate by just five percent. This can help you allocate resources strategically, get buy-in from leaders, and justify a deeper investment in community growth.
$20,000
$21,000
Customer Insights
Learn From Other Nonprofits
One of the best ways to supercharge your success is to use a powerful membership management solution. Hear from organizations that have succeeded with Neon CRM and gain real-world insights into how enhancing organizational efficiency can improve the membership experience.
“When we’ve made suggestions or requests they were definitely listened to. That’s something unique about Neon One — you really are listening to customer feedback and trying to address needs in real-time.”
SALLY COX, Team Gleason
Neon CRM & Neon Fundraise Client
Let’s Talk About Your Members
Book a personalized demo and watch Neon CRM handle your membership program end to end.
Chasing lapsed members, rebuilding the same report every month, moving data between systems that don’t talk to each other: you know where your time goes.
In a one-on-one demo, we’ll start with the parts of your job that take the longest and show you how Neon CRM handles them.
Members, dues, events, volunteers, and fundraising all live in one platform, so you’re not stitching the full picture together yourself.