The Nonprofit Email Report: Data-Backed Insights for Better Engagement
Browse The Report
- Introduction
- Nonprofit Email Deliverability & Engagement Benchmarks
- Introduction
- Nonprofit List Sizes
- Ask The Expert: Is List Segmentation Really That Important?
- Nonprofit Email Bounce Rates
- Nonprofit Email Open Rates
- Nonprofit Email Unsubscribe Rates
- Nonprofit Email Click-Through Rates
- Nonprofit Email Fundraising Performance
- Nonprofit Email Performance by Date & Time
- Email Sender Superlatives
- A Data-Driven Approach to Subject Lines & Preview Text
- Introduction
- Convey Positive Emotions in Subject Lines
- Ask the Expert: How Did You Use AI for Subject Line Sentiment Analysis?
- Words to Include (or Avoid) in Your Subject Lines
- Experiment with Emojis in Subject Lines
- Write Compelling Preview Text
- Words to Include (or Avoid) in Your Preview Text
- Put It All Together — Performance Benchmarks & Word Usage
- Creating Effective Emails
- Introduction
- Ask the Expert: What Should I Keep In Mind When Creating Compelling Emails?
- Tip #1 — Include Imagery in Your Emails
- Tip #2 — Pay Attention to Salutations
- Ask The Expert: Do Salutations Really Make a Difference?
- Tip #3 — Use the Word "You"
- Tip #4 — Make Your Message Scannable
- Ask The Expert: How Do I Create a Great Call to Action?
- Tip #5 — Include Great Calls to Action
- Put It All Together - Build Clear, Compelling Emails
- Lessons from the Most Engaging Email of 2022
- Data-Backed Insights for GivingTuesday and Year-End
- Methodology & Appendix
- About Neon One
Learn more about Neon One
Neon One provides social good organizations with connected fundraising tools and services they need to help fulfill their mission. The team works hard to help nonprofits raise more money and build sustainable, long-term growth with software, services, and resources. Their products are designed to manage the full range of nonprofit operational needs, from fundraising and donor management to program operations and financial reconciliation. Learn more about the products, including Neon CRM, Neon Websites, Neon CCM, Neon Giving Days, Neon Fundraise, Neon Pay, and more at neonone.com.